Cetera Financial Group, a prominent financial advisor Wealth Hub, has formally declared its support for four specific Bitcoin Exchange-Traded Funds (ETFs). This endorsement allows financial advisors to add cryptocurrency funds to their clients’ portfolios. The mainstream adoption of Bitcoin is increasing, with Cetera leading the way in incorporating digital assets into traditional investment strategies. With assets totaling over $3 billion, Cetera’s move signifies the growing recognition of BTC as a viable investment choice. Cetera has announced a new policy and guidance regarding the use of Bitcoin ETFs, focusing on providing education and resources for its affiliates. The goal is to empower financial professionals with the tools needed to navigate the complexities of investing in Bitcoin. Matt Fries, Cetera’s head of investment products and partner solutions, expressed the company’s cautious support of Bitcoin ETFs and emphasized the significance of creating clear guidelines. Additionally, a judge has dismissed Craig Wright’s claim to be Satoshi and denied authorship of the Bitcoin whitepaper. The authorized BTC ETFs, such as Invesco Galaxy Bitcoin ETF (BTCO), Franklin Bitcoin ETF (EZBC), Fidelity Wise Origin Bitcoin Fund (FBTC), and Blackrock iShares Bitcoin Trust (IBIT), are managed by experienced ETF providers recognized for their inventive product plans. This move comes in response to a significant rise in investor demand for BTC ETFs, with around 50 million individuals possessing Bitcoin as of February 2024, showing a 20 million user growth from the prior year. Cetera’s decision reflects a larger pattern among firms in wealth management to include digital assets in their services, to meet the changing demands of modern investors. Cetera’s choice of these specific ETFs demonstrates their preference for products from well-established, larger companies with a history in traditional finance. Why aren’t all the ETFs managed by BlackRock, Invesco, Fidelity Investments, and Franklin Templeton, which combined represent a substantial share of the market? BlackRock’s iShares lineup alone controls more than $2.7 trillion in assets.