The FCA says it’s been in contact with firms that are not following the new guidelines. by Katherine Ross /. February 14, 2024 11:08 am. Ascannio/Shutterstock modified by Blockworks. The UK’s Financial Conduct Authority says it issued 450 warnings between October and December to firms promoting crypto illegally.. The FCA removed 35 apps from the App Store by the end of December, according to a press release on Wednesday.. Last year, the FCA instilled new guidelines to crack down on crypto promotions. The new rules impacted companies including Binance. Back in October, the FCA cracked down on Rebuilding Society, a named Binance partner.. At the time, the FCA said that it had targeted 146 crypto companies in warnings following the rules.. The regulatory body added Wednesday that it reviewed 44 crypto companies registered with the FCA.. Read more: FCA issues another warning to unregistered crypto firms as promotional rules take effect. “These reviews included websites, mobile apps, social media and advertising. We found significant levels of non-compliance with our rules,” the FCA said.. Firms have received feedback from the FCA which outlined the agency’s “concerns and asked them to take action to rectify the breaches and conduct full reviews of their promotions to ensure they are compliant with our rules.”. The FCA noted that there were several “themes” that came up, including the use of influencers to promote crypto firms, “generic” risk summaries, and small fonts on top of positioning that make risk warnings hard to read.. “We remain concerned that regulated firms are not doing enough to meet their own obligations when providing support services, such as payment services, to crypto firms that are illegally promoting to UK consumers, the FCA said.. Don’t miss the next big story – join our free daily newsletter.. Tags. Newsletter. Blockworks Daily. Upcoming Events. Digital Asset Summit 2024. Hilton Metropole | 225 Edgware Rd, London. Mon – Wed, March 18 – 20, 2024. Crypto’s premier institutional conference returns to London in March 2024. The DAS: London Experience: Attend expert-led panel discussions and fireside chats Hear the latest developments regarding the crypto and digital asset regulatory environment directly from policymakers and experts.. buy ticketslearn more. Permissionless III. Salt Lake City, UT. WED – FRI, OCTOBER 9 – 11, 2024. Pack your bags, anon — we’re heading west! Join us in the beautiful Salt Lake City for the third installment of Permissionless. Come for the alpha, stay for the fresh air. Permissionless III promises unforgettable panels, killer networking opportunities, and mountains . . learn more. recent research. Research. After the launch of a spot BTC ETF, all eyes are on Ethereum for a potential spot ETF approval in May 2024. This approval would be monumental, as asset managers could potentially stake custodied ETH to earn a passive return, which could usher in new institutional demand for the asset. The liquid staking sector shows particular promise as one way to capture higher beta returns alongside ETH, particularly due to liquid staking protocols’ cash flows.. by 0xpibblez. more from news. Select a tab. The long-awaited Starknet native asset STRK will soon be in the hands of 1.3 million eligible wallets. by Macauley Peterson /. February 14, 2024. Sen. Warren’s Digital Asset Anti-Money Laundering Act (DAAMLA) poses a threat to jobs and American advantage, former officials argue. by Casey Wagner /. February 13, 2024. The company reported fourth-quarter earnings on Tuesday. by Katherine Ross /. February 13, 2024. Fee level “definitely not the most important factor” when weighing a spot bitcoin ETF, Purpose Investments executive says. by Ben Strack /. February 13, 2024. A decade’s worth of meme evolution has led us to weird, wrong takes amid the 2024 presidential election. by Michael McSweeney /. February 13, 2024. Crypto traders love new shiny things, much to the detriment of layer-1s from previous cycles. by David Canellis /. February 13, 2024