MicroStrategy is rebranding into a Bitcoin development company to reflect the success it enjoys with the flagship digital asset.. In a Feb. 12 CNBC interview, Michael Saylor, the company’s executive chairman, said:. “MicroStrategy is now a Bitcoin development company, in the same way you would see a real estate or petroleum developer.”. This move marks a pivotal shift for the firm as it focuses on accruing more Bitcoin and fostering the growth of the blockchain network.. “It’s a natural decision for us given the success of our BTC strategy and our unique status as the world’s largest public company holder of Bitcoin,” Saylor added.. Speaking on the introduction of the new Bitcoin ETFs, Saylor noted the pent-up demand spanning a decade for these investment vehicles, adding that:. “BTC is the world’s most popular investment asset. It is novel, digital, global, unique, and uncorrelated to traditional risk assets. That makes it a natural addition to the portfolio of a responsible investor.”. Meanwhile, Bitcoin’s price surge to more than $50,000 has propelled MicroStrategy’s unrealized profit on its BTC investment to approximately $3.5 billion.. Data from Saylor Tracker, a platform dedicated to monitoring MicroStrategy’s Bitcoin acquisitions, showed that the company’s BTC holdings are now valued at approximately $9.4 billion, reflecting a staggering profit margin of 58.69%, equivalent to $3.5 billion.. The Michael Saylor-led company began buying BTC in 2020, when the company said it would start putting some of its cash towards alternative assets, including digital currencies.. Since this pivotal decision, the company has consistently made headlines with its strategic Bitcoin acquisitions, culminating in its latest purchase of 850 BTC, procured for $37 million. This brings its total BTC holdings to 190,000 BTC, purchased at an average of $31,224 per BTC, or a total cost of $5.93 billion.. MicroStrategy’s Bitcoin investment has also boosted its stock performance, with MSTR trading at $717, marking a 191% increase over the past year.. Mentioned in this article. Posted In: Bitcoin, US, Crypto, Featured, Investments. Latest Alpha Market Report