The software company MicroStrategy, now rebranded as a “Bitcoin development company,” has announced plans for another private sale in order to acquire more Bitcoin. The company intends to offer $500 million in convertible senior notes to institutional buyers, due in 2031, for the purpose of purchasing additional cryptocurrency. Last week, MicroStrategy also announced a private sale of $600 million in convertible senior notes for the same reason. MicroStrategy is currently the largest corporate holder of Bitcoin, with 205,000 coins in its treasury valued at over $15 billion at current prices. The company initially purchased Bitcoin in 2020. The ex-CEO and current chairman of the company, Michael Saylor, asserts that investing in cryptocurrency is the most effective method for safeguarding wealth and generating profits for investors. According to CoinGecko data, the price of Bitcoin currently stands at $73,220 per coin, marking a nearly 9% increase over the past week. Earlier today, it reached a record high of over $73,600. Edited by Andrew Hayward. Keep up-to-date with cryptocurrency news by receiving daily updates directly to your email inbox.