SORAH is the name of the latest NFT launch platform created by Animoca Brands Japan. Named after the Japanese word for sky, SORAH by Animoca Brands Japan strives to assist NFT projects through different methods of sales, loyalty programs, and a platform for artists to promote their NFTs. It aims to provide comprehensive support beyond just sales. This involves creating marketing plans specifically designed for the requirements of every individual project. Furthermore, the company intends to launch loyalty initiatives. These programs will feature NFTs that provide users with different advantages for utilizing the platform. Additional information regarding these features will be revealed at a later date. Animoca Brands Japan’s goal is to turn SORAH into a portal for Web3 that links Japan to the worldwide community. The company aims to generate worldwide interest by promoting Japanese intellectual property, such as manga and anime. Kensuke Amo emphasized the importance of creating content in Japan that is attractive to a global audience.