Throughout the first few months of the year, volatility has been the prevailing theme for the U.S. stock…

Throughout the first few months of the year, volatility has been the prevailing theme for the U.S. stock market. With tariffs and geopolitical tensions abounding, things are increasingly uncertain. One company looking to navigate the changes is Apple (AAPL), which may be set to increase its iPhone price in a move that may impact the stock.

The retail tech giant has been one of the hardest hit by the ongoing volatility on Wall Street this year. However, things took an important turn on Monday, with the entire market turning upward. Yet, can that be sustained for Apple, and will its iPhone decision affect that in any way?

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Apple to Increase iPhone Price Amid Tariff Uncertainty: Will the Stock Be Affected?

After months of poor performances, the US stock market turned green in a big way Monday. The S&P 500 reached a two-month high while the Dow Jones Index jumped as much as 1,000 points. The catalyst for the increase was the US and China agreeing to a tariff pause.

That is set to have major implications on the stock market and the Magnificent 7. One of the most affected by the ongoing tariff plans may also be planning a major shift of its own. Specifically, Apple (AAPL) may increase the price of its iPhone in a move that could have repercussions on its stock value.

The company is planning to raise prices for the device that is set to launch in the fall, the Wall Street Journal reports. However, the report notes that the increase is not directly tied to US-China tariffs. Indeed, the company is reportedly considering the increase due to the new features and design improvements.

Also Read: Apple (AAPL): 3 Factors That Will Make or Break Its 2025 Price

Tariffs were expected to cost the company $900 million in Q3; however, that may be lessened now. The recent Chan deal may lessen that impact, and it could get even lower if an agreement is reached before then.

Apple shares jumped more than 5.2% on Monday on news of the US-China deal. Moreover, it trades at the $208 level after reversing a six-month decline streak. It currently has a median price target of $236 but holds 47% upside for its bullish projection, according to CNN.

The price increase, if connected to merely the company’s bottom line, could increase the share price. The popularity of the iPhone is undeniable, and a willing price increase will likely push its value closer to that elusive $300 level.