A new financial frontier is taking shape – one where information, attention, and digital signals become valuable assets.

In this article, we explore the foundational principles of InfoFi, the types of platforms emerging in this sector, and the practical strategies individuals can use to generate income in this new information-driven economy.

What is InfoFi?

InfoFi is short for “Information Finance,” a Web3-native financial model where information, data credibility, prediction signals, and user attention are tokenized and monetized. The core idea is that in a networked, decentralized world, the right information at the right time has tangible economic value.

Unlike media monetization strategies, InfoFi leverages blockchain, cryptographic oracles, and tokenized incentives to create decentralized marketplaces where information can be traded transparently and securely.

This gives rise to a number of new asset classes:

• Alpha Tokens: Tokens representing early market insights or trading signals.
• Reputation Tokens: Issued to signal the accuracy or trustworthiness of specific individuals or data sources.
• Attention Markets: Systems where user engagement or interest can be directed and monetized.

Prominent examples in the InfoFi space include:

• Kaito AI: An AI-enhanced research assistant that uses token incentives to curate and deliver market-relevant data.
• Giverep: Protocols exploring the tokenization of social reputation and contribution.
• Cookie DAO: A decentralized data infrastructure layer for AI agents that rewards contributions to on-chain and off-chain data sets.

InfoFi Monetization Models: Key Pathways to Earnings

At its core, most of the income-generating opportunities in InfoFi stem from contributing to the community. This includes publishing thoughtful content on platforms like X, engaging in Discord discussions, uploading quality data, refining open-source models, or participating in DAO governance. InfoFi rewards active, informed participation in public knowledge economies.

There are several ways individuals can make money through InfoFi, depending on their skill sets, risk tolerance, and level of involvement. Below are the primary strategies:

Earning Points with Cookie DAO (SNAPS)

Cookie DAO introduced “Cookie Snaps” as a rewards system for users who create or engage with high-quality Web3 content. 

To participate, you join cookie.fun, link your X account, and contribute to eligible campaigns by writing posts, commenting, or sharing insightful content. Each action earns SNAPS points, especially when your posts align with active campaign themes.

SNAPS can be accumulated over time and are periodically redeemable for $COOKIE tokens or other perks. In addition, you can invite others using a referral link, and you’ll earn a percentage of their SNAPS as a bonus. Early and consistent participation may also position you for retroactive airdrops and future governance rights.

While SNAPS are not immediately liquid, and eligibility standards may change over time, Cookie DAO offers a clear, gamified pathway for users to monetize their knowledge and attention.

Earning YAP with Kaito AI

Kaito AI rewards its community through a points-based system called YAP. These points are granted to users who create high-quality crypto content, contribute to research discussions, or participate in community curation activities. YAP is currently not a tradable token, but rather a scoring mechanism tied to Kaito’s ongoing airdrop and contributor recognition programs.

You can earn YAP by posting insightful content on X using campaign-specific hashtags, engaging with trending discussions, or quoting relevant research threads. In addition, Kaito offers opportunities to stake NFTs or participate in leaderboard-based events to boost your eligibility for future airdrops.

Source: Dune

These points determine eligibility for Kaito’s official airdrops. For example, Huma Finance recently allocated 0.2% of its total token supply to reward top-scoring Yappers as part of a partner airdrop campaign. 

Similarly, Virtuals Protocol also included Kaito participants in its early contributor airdrop. These real-world examples illustrate that YAP is not just a recognition metric but a gateway to meaningful financial rewards in emerging InfoFi ecosystems.

Although YAP itself is not a liquid asset, it offers meaningful upside for those contributing consistently to the growth and curation of Kaito’s research ecosystem.

Building Reputation with Giverep

Giverep is an InfoFi protocol that turns trust and expertise into on-chain reputation. Users build their rep by answering community questions, writing credible insights, or contributing research in forums and DAO spaces. The more your contributions are upvoted or endorsed by peers, the more reputation points you earn.

Over time, high-rep users may unlock protocol rewards, gain influence over DAO proposals, or receive whitelisting for early-stage drops. You may even receive invitations to join expert panels or participate in bounty programs.

Giverep focuses on long-term influence and visibility. You must consistently earn and maintain your reputation through quality contributions, as poor input or downvotes can lower your standing. Still, for those who value recognition and contribution, Giverep offers a credible path to monetizing expertise.

Farming InfoFi Airdrops

As with DeFi and GameFi, InfoFi projects often reward early adopters and active users with airdrops. By using beta features, contributing data, or staking reputation, users become eligible for token distributions.

Strategies to farm airdrops:

• Interact frequently with prediction markets.
• Contribute research or moderation to emerging platforms.
• Use testnets or beta features that track wallet engagement.
• Create meaningful content or reply to high-quality discussions on platforms like Kaito and Cookie to earn points like YAP or SNAP, which may gain utility or value later.

Examples: Stakers of Kaito or top YAP scorers have received partner airdrops in recognition of their engagement.

Learn more: Best Free Crypto Airdrop 2025: Optimize Airdrop Potential

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