Apple Inc. (AAPL) held its flagship Worldwide Developers Conference on June 9, offering insights into the latest developments…

Apple Inc. (AAPL) held its flagship Worldwide Developers Conference on June 9, offering insights into the latest developments in Apple technology. While the changes coming to iOS, iPadOS, and macOS later this year were announced, not much light was shed on Apple Intelligence, the iPhone developer’s native AI software.

Intelligent actions are coming to the Shortcuts app, which integrates Apple Intelligence into the existing Shortcuts program. There are also some sprinkles of Apple Intelligence in various software updates, including Genmoji in iMessages. However, some analysts were left disappointed by the lack of attention the struggling Apple AI software got at the conference. This disappointment leaked into investor confidence as well, as AAPL investors were hoping AAPL would keep catching up on the popular AI race.

Goldman Sachs analyst Michael Ng shared his disappointment in Apple (AAPL) in his latest investor report. At WWDC, Apple “announced design improvements and new features across its operating systems and first-party apps, but failed to demonstrate substantial progress in Apple Intelligence.” The analyst added: “Apple confirmed that the features that make Siri more personal will be delayed to the coming year. Compared to last year’s WWDC, where the word Siri was mentioned 54 times, Siri announcements were virtually non-existent in WWDC 2025.”

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Why Some Analysts Are Still Hopeful for Apple (AAPL)

On the other hand, some analysts were optimistic. Bank of America stock analyst Wamsi Mohan shared the same sentiment in a report. “Despite WWDC being underwhelming versus prior years, we note the event affirms Apple’s privacy-centric take on AI, which we believe is important to Apple ecosystem users and could prove smart as AI is still in its infancy and largely without guardrails.” Furthermore, Morgan Stanley analyst Erik Woodring shed light on a potential AI-powered App Store coming from Apple in the future. “Apple also signaled they are opening their AI models to over 30 million global developers to build new AI-powered features for the ecosystem, somewhat akin to a modernized App Store moment.”

For so long, Apple (AAPL) was the unequaled leader of market cap rankings. The iPhone developer was not only the first to reach a $2 trillion market value but also became the first to reach a $3 trillion mark. However, that dominance has waned in recent months. Now, Apple is currently the worst-performing stock of its “Magnificent Seven” Big Tech peers, down roughly 19% for the year.

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The company has faced lagging sales in China and a sluggish smartphone market. Several investment firms have also downgraded their stock forecasts for the iPhone developer, including Jefferies and Loop Capital. At press time, AAPL sits at $202, trading in the middle of its 52-week range and below its 200-day simple moving average. Analysts hoped that the WWDC would bring some hype and momentum back to Apple stock, but that hasn’t been seen yet.