Despite trailing other fund providers in attracting investments to their bitcoin ETF, executives at WisdomTree anticipate an increase in inflows as additional financial advisors begin investing in these types of products. During an earnings discussion on Friday, WisdomTree’s COO, Jarrett Lilien, highlighted that their consumer app provides a superior option for bitcoin ownership compared to the traditional ETF structure. By the close of 2023, WisdomTree achieved a milestone, managing assets totaling $100 billion, setting a new record for the company. However, the spot bitcoin fund that was introduced in the United States on January… According to data from Bloomberg Intelligence, one of eleven competing funds attracted roughly $10 million in new capital within its initial 15 days of trading. This amount represents the smallest influx of funds among the nine US-based spot bitcoin ETFs that have successfully secured assets. This does not take into account the Bitcoin Trust ETF from Grayscale Investments (GBTC), which held approximately $28 billion in assets at the time of its transformation into an ETF but has experienced a reduction of over $5 billion in asset outflows thereafter. Meanwhile, investment funds from BlackRock and Fidelity have been at the forefront in attracting new investments, receiving roughly $3 billion and $2.5 billion, respectively, as of last Thursday. Even though there has been a significant amount of money withdrawn from the GBTC, the group of 10 funds together has accumulated approximately $1.5 billion in net new investments. During the earnings discussion on Friday, Lilien expressed assurance in the company’s competence and history of expanding the assets they manage. Nevertheless, it requires time, particularly in our approach, because these offerings have not been widely integrated into several advisory platforms, which is where we anticipate the majority of our traffic to originate. More reading: The ‘primary market’ for Bitcoin ETFs has not widely embraced these funds. In a message sent to Blockworks, the chief operating officer described the wealth management channel as the main conduit for distributing the company’s US ETFs. They emphasized the intention to inform their associates about the asset category and WisdomTree’s latest offering. Lilien commented on the sluggish expansion of the company’s US bitcoin fund, expressing the belief that bitcoin has a more suitable application within WisdomTree’s proprietary consumer application than in an ETF format. Last year saw the debut of the company’s WisdomTree Prime application.